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## Sitemaps

- [XML Sitemap](https://rubicon.cx/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Crossings: Rubicon CX's content blog](https://rubicon.cx/blog/) - Trending Now AEO and GEO aren’t a tactics problem. They’re a platform problem. The experience is the platform’s only job The governance problem isn’t new The content strategist as maker We gave everything a new name and called it progress Lions and tigers and bears, oh my! A Field Guide to content practitioners AEO/GEO Content
- [AEO and GEO aren't a tactics problem. They're a platform problem.](https://rubicon.cx/aeo-and-geo-arent-a-tactics-problem-theyre-a-platform-problem/) - AEO and GEO aren't a tactics problem. They're a platform problem. Everyone's selling the same checklist: schema, FAQs, etc. None of it works without a content model
- [The experience is the platform's only job](https://rubicon.cx/the-experience-is-the-platforms-only-job/) - The platform, the voice system, the content model, the governance structure—none of it is the point. The experience a person actually inhabits and remembers is the only reason any of it is worth building.
- [The governance problem isn't new](https://rubicon.cx/the-governance-problem-isnt-new/) - The governance problem isn’t new CMOs are told their AI problem is really an operating model problem. Content strategists have argued this for twenty years. AI didn't create the gap between governance and accountability—it just made ignoring it expensive.
- [The content strategist as maker](https://rubicon.cx/the-content-strategist-as-maker/) - Most content strategy fails not because the analysis was wrong. It fails because no one in the room could hear what the content was actually saying. . The content strategist as maker.
- [We gave everything a new name and called it progress](https://rubicon.cx/we-gave-everything-a-new-name-and-called-it-progress/) - The content field has been naming and renaming itself for two decades. Different titles, similar capabilities. And every one has a dog in the hunt.
- [What a fractional content leader does (and what they don't)](https://rubicon.cx/what-a-fractional-content-leader-does-and-what-they-dont/) - Most organizations hit an inflection point where content stops being a production problem and starts being a leadership problem. Here's what a fractional content leader does—and whether you need one.
- [Lions and tigers and bears, oh my! A Field Guide to content practitioners ](https://rubicon.cx/lions-and-tigers-and-bears-oh-my-a-field-guide-to-content-practitioners/) - Content strategists, content designers, UX writers, content marketers—same forest, different animals. A field guide to content for executives who keep getting lost.
- [Brand voice is a system, not a style guide](https://rubicon.cx/brand-voice-is-a-system-not-a-style-guide/) - Brand voice consistency doesn't fail because of bad writing. It fails because most organizations treat voice as documentation instead infrastructure.
- [Content is a platform, not a campaign](https://rubicon.cx/content-is-a-platform-not-a-campaign/) - Most organizations budget content as an expense. It's not. It's not. Content is a platform—and that misclassification is costing you more than a bad quarter.
- [A content model is architecture](https://rubicon.cx/a-content-model-is-architecture/) - A content model isn't a CMS configuration or a spreadsheet of content types. The content model is architecture that determines whether your content platform scales or fragments. Here's what that means in practice.
- [Reflections on the History of Content Strategy: Beginnings](https://rubicon.cx/reflections-on-the-history-of-content-strategy-beginnings/) - A brief history of content strategy as I have lived it, part one.
- [Is generative AI the answer to content?](https://rubicon.cx/is-generative-ai-the-answer-to-content/) - Is generative AI the answer to your. content need? I'd answer no (even though it does have a place in your workflow).
- [The power of taxonomy for digital experiences](https://rubicon.cx/the-power-of-taxonomy/) - How taxonomy powers modern customer experiences and is the foundation of Digital Success.
- [The great AI copyright heist](https://rubicon.cx/the-great-ai-copyright-heist/) - - How big tech stole everything to build AI empires, trampling creator's rights along the way.
- [Truly Immersive Content has Arrived](https://rubicon.cx/immersive-content-strategy-becomes-more-real/) - Truly Immersive Content has Arrived With the quarantine, users began to look to bring those richer...
- [Don't Click Here](https://rubicon.cx/dont-click-here/) - Contented: Don't Click Here. One of the things that it seems that I always have to tell my clients is avoiding using "Click Here" as a link
- [Incredible Infographic](https://rubicon.cx/incredible-infographic/) - This infographic posted to Facebeook by the Baltimore City Health Department is briliant
- [ChatGPT, or How I Learned to Stop Worrying and Not Hate AI](https://rubicon.cx/chatgpt-or-how-i-learned-to-stop-worrying-and-not-hate-ai/) - ChatGPT has kicked off a fresh round of hand wringing by content professionals, but I'm not sure the news is all bad.
- [Rubicon CX is 3!](https://rubicon.cx/rubicon-cx-is-3/) - Today marks the third anniversary of Rubicon CX. What a glorious ride it's been.
- [Brand Obama](https://rubicon.cx/brand-obama/) - Brand Obama. A Newsweek blog has an interesting post describing how Obama's branding efforts are more thorough and complete than any campaign thus far
- [Wal-Mart Has a Blog](https://rubicon.cx/583-2/) - Contented: Wal-Mart Has a Blog.Believe it or not, I come not to bury Wal-Mart, but to praise it.
- [Brand and Experience](https://rubicon.cx/brand-and-experience/) - Contented: Brand and Experience. Interesting discussion about customer experience vs. brand...
- [Welcome to Rubcion CX](https://rubicon.cx/hello-world-2/) - Welcome to Rubcion CX. It's official. After weeks of wrangling legal and state issues, were currently officially a company. I look forward to working with many great agencies and companies, bringing my years of content strategy expertise to beat to help solve them solve their content problems.
- [Where is the Brand in SharePoint Modern?](https://rubicon.cx/where-is-the-brand-in-sharepoint-modern/) - Where is the Brand in SharePoint Modern?. I spent a fair amount of time on SharePoint Modern projects in the last year of so, and you know what, I often found myself asking this same question. In the quest for easy implementation and out-of-the-box functionality, a lot is often left by the wayside. Look, I get it. Companies have to deal with limited budgets, and intranets or digital workspaces are generally low on their list of priorities, even though they tend to recognized their importance as a productivity tool.
- [The End of Personalization?](https://rubicon.cx/the-end-of-personalization/) - The End of Personalization?. At least that what the headline of this report from Gartner implies. Ignore the headline folks, only a few companies are even equipped to deal with the level of personalization that they are talking about, and that requires deep data and lots of smart systems running on the back-end. Only a couple of companies come to mind that even currently attempt to personalize content at this level (I'm looking at you Amazon).
- [Content in a Plague Year](https://rubicon.cx/content-in-a-plague-year/) - Content in a Plague Year.As the entire planet struggles to come to terms with its new reality in the phase of the novel COVID-19 pandemic, I’ve begun to reflect a bit on the ramifications for what it is that we do. It would be very easy right now to pat ourselves on the backs and say something like “your content is now more important, blah, blah, blah”. But that’s not what I’ve been thinking about.
- [My City Burned Last Night](https://rubicon.cx/my-city-burned-last-night/) - My City Burned Last Night. I'm not sure how to really approach this. I'm angry. I'm sad. I'm outraged. I'm depressed. I'm using this image way too much these days, but the alternative is a black block.
- [Rubicon CX is 1!](https://rubicon.cx/rubicon-cx-is-1/) - Rubicon CX is 1! While the wheels had been in motion for a little over a week, but Rubicon CX’s official first birthday is next week (January 23), but I had the time to do this today. With that in mind, I have some reflections to share about my first year of business in a most remarkable year in many ways.
- [Rubicon CX is 2!](https://rubicon.cx/rubicon-cx-is-2/) - Rubicon CX is 2. It's hard to believe it's been two years since I started this adventure.
- [This Is My Career on Drugs](https://rubicon.cx/this-is-my-career-on-drugs/) - Here is the full text of a legitimate business e-mail I just sent in response to a request for helping out with a couple of hours of content work for a project I'm not assigned to:
- [What I am Going on about Here Anyways?](https://rubicon.cx/what-i-am-going-on-about-here-anyways/) - I've found that I repeat myself a lot from engagement to engagement, so this became a thing...

## Pages

- [Rubicon CX: Enterprise Content & Experience Strategy](https://rubicon.cx/) - Welcome To Rubicon CX: time-tested and Fortune 500 vetted enterprise content and experience strategy. See how we can scale to meet your market needs.
- [About Rubicon CX and the history of content strategy](https://rubicon.cx/about/) - About Rubicon CX and the history of content strategy Founder, Timothy Truxell Bio and content strategy timeline. Leadership that you can count on. Link to resume.
- [Timothy C. Truxell CV](https://rubicon.cx/timothy-c-truxell-cv/) - Timothy C. Truxell Content & Experience Strategy Leader Download PDF Content and experience strategy executive with 25+ years leading enterprise content practices for global brands. Builds and directs content governance, editorial, and operations functions from the ground up—and stays hands-on through execution. Background spans content strategy, information architecture, editorial leadership, content governance at global scale,
- [The Rubicon CX approach to content and experience](https://rubicon.cx/fractional-services/approach/) - Our approach to content and experience. We start with human intelligence and feeling while using AI where appropriate in a closed-loop, repeatable process.
- [Content strategy investment and costs](https://rubicon.cx/fractional-services/costs/) - What does enterprise content strategy actually cost? Exploring the numbers and engagement models SCHEDULE A FREE CONSULTATION WHAT DOES CONTENT STRATEGY COST? When considering investment in content strategy, the landscape and terminology can be confusing. Independent consultants can charge from $50/hour while big agencies start at $15,000/month. Global consultancies won't even talk to you without
- [Rubicon CX fractional content and experience services](https://rubicon.cx/fractional-services/) - Fractional content and experience leadership without full-time overhead Get an experienced content strategist who owns your vision, is present, and delivers results—without a six-figure commitment or agency markup. Schedule a free consultation WHAT MAKES US DIFFERENT Most companies face a gap: a few freelancers can't provide strategic leadership, but a full-time director of content costs
- [Rubicon CX's client deliverables and portfolio](https://rubicon.cx/work/) - The workdeliverable examples & portfolio Real-life examples of Rubicon CX's work acrossits breadth of services SCHEDULE A FREE CONSULTATION Our work The breadth and depth of work we can bring to bear There's much to explore here. amongst the Rubicon CX work example available. Take your time, download the examples that are relevant to your
- [Contact Rubicon CX](https://rubicon.cx/contact/) - Contact Rubicon CX Contact Rubicon CX Drop us a line with any questions or to request more information our approach Where we work We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST. Office hours Monday to Friday: 8:00 AM to 6:00 PM (EST)Saturday: By appointmentSunday: Closed
- [Schedule a free consultation with  Rubicon CX](https://rubicon.cx/schedule-a-free-consultation-with-rubicon-cx/) - Free content and experience strategy consultation Let's talk about what you need and what you are looking for to decide. how Rubicon CX can help. Where we work We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST. Office hours Monday
- [Contact Rubicon CX for academic solutions](https://rubicon.cx/digital-solutions-for-academics/academic-solutions-contact-rubicon-cx/) - Schedule an academic consultation with Rubicon CX We can answer any questions in a meeting Schedule a consultation A consultation is the first step in setting up and defining our digital presence. Over a quick phone session, we can together ascertain your needs and decide which package is right for you. Use the form provided
- [Digital solutions for academics](https://rubicon.cx/digital-solutions-for-academics/) - Learn about Rubicon CX's new product offering to provide digital solutions for academics establish to help them own their own digital spaces.
- [Cookie Policy](https://rubicon.cx/cookie-policy/) - This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer
- [Privacy Policy](https://rubicon.cx/privacy-policy/) - Privacy Policy

## Site Builder

- [404](https://rubicon.cx/astra-advanced-hook/404/) - It's not just an area code, it's an error This page has not be found. Take me home!

## Categories

- [Uncategorized](https://rubicon.cx/category/uncategorized/)
- [Blog](https://rubicon.cx/category/blog/)
- [Content Strategy](https://rubicon.cx/category/content-strategy/)
- [Rubicon CX](https://rubicon.cx/category/rubicon-cx/)
- [Personalization](https://rubicon.cx/category/personalization/)
- [Branding](https://rubicon.cx/category/branding/)
- [Messaging](https://rubicon.cx/category/messaging/)
- [Digital Workspace](https://rubicon.cx/category/digital-workspace/)
- [Agnostic Content](https://rubicon.cx/category/agnostic-content/)
- [Immersive Content](https://rubicon.cx/category/immersive-content/)
- [Content Marketing](https://rubicon.cx/category/content-marketing/)
- [Blogging](https://rubicon.cx/category/blogging/)
- [Infographics](https://rubicon.cx/category/infographics/)
- [AI](https://rubicon.cx/category/ai/)
- [Taxonomy](https://rubicon.cx/category/taxonomy/)
- [Voice & Tone](https://rubicon.cx/category/voice-tone/)
- [Content Model](https://rubicon.cx/category/content-strategy/content-model/)
- [Content Platform](https://rubicon.cx/category/content-platform/)
- [Content Design](https://rubicon.cx/category/content-design/)
- [UX Writing](https://rubicon.cx/category/ux-writing/)
- [Content Governance](https://rubicon.cx/category/content-governance/)
- [Content Experience](https://rubicon.cx/category/content-experience/)
- [SEO](https://rubicon.cx/category/seo/)
- [AEO/GEO](https://rubicon.cx/category/aeo-geo/)

## Tags

- [ChatGPT](https://rubicon.cx/tag/chatgpt/)
- [featured](https://rubicon.cx/tag/featured/)
- [pandemic](https://rubicon.cx/tag/pandemic/)
- [Immersive Content](https://rubicon.cx/tag/immersive-content/)
- [Art](https://rubicon.cx/tag/art/)
- [Physical Spaces](https://rubicon.cx/tag/physical-spaces/)
- [platforms](https://rubicon.cx/tag/platforms/)