Timothy C. Truxell
Content & Experience Strategy Leader
Content and experience strategy executive with 25+ years leading enterprise content practices for global brands. Builds and directs content governance, editorial, and operations functions from the ground up—and stays hands-on through execution. Background spans content strategy, information architecture, editorial leadership, content governance at global scale, and the AI-readiness of enterprise content systems. Available for Director, VP, and C-suite (fractional CCO) engagements, and through Rubicon CX, an independent consultancy founded in 2020.
Core Expertise
- Content Strategy & Governance
- Narrative Systems & Storytelling
- Editorial Leadership
- Information Architecture
- Content Operations at Global Scale
- Messaging & Enterprise CX Frameworks
- AI-Ready Content Operations
- Taxonomy & Metadata Strategy
- Content Globalization & Localization
- Platform Migration & Transformation
- CMS & DAM Platform Strategy
- Executive Communications & Thought Leadership
- Cross-Functional Stakeholder Alignment
- Practice & Team Building / Player-Coach Leadership
Selected Client Engagements
- UPS – Managing editor across 23 languages and 119 countries. Led governance for localization.
- Dell Technologies – Content governance structure and staffing plan. Editor for design system UX writing
- Mastercard – Messaging frameworks, enterprise content strategy
- J.P. Morgan Asset Management – Content strategy and governance for global blueprint
- Boehringer Ingelheim – Metadata strategy and implementation for complex product suite
- Cigna – Enterprise content strategy and managing editor for HCP and member portals
- MD Anderson Cancer Center – Content strategy, taxonomy, and governance for healthcare content
- St. Jude Children’s Research Hospital – Content strategy playbook and model for healthcare content
- IHG – Enterprise taxonomy, DAM metadata specification and governance
- Carnival ABG – Content strategy and platform transformation across multi-brand portfolio (Carnival, Holland America, Costa, Seabourn)
- Genesis – Content strategy and modeling for platform transformation
- Michelin – Content experience strategy for multi-brand platform transformation (BF Goodrich, Michelin). DAM modeling, taxonomy, and metadata specifications
- Genuine Parts Company – Content discovery and strategy roadmap for NAPA Online
- NASCAR – Platform transformation in Adobe Experience Manager (AEM). Content strategy and governance
- Coca-Cola – Content model and governance for the GDMP global CMS platform amd Design Machine taxonomy
- Target – Content strategy, modeling, and taxonomy for platform transition
- Southern Glazer’s Wine & Spirits – Content strategy, taxonomy, and content roadmap incorporating syndicated content
- ADT – Content experience strategy to increase conversion informed by research and analytics
Professional Experience
Principal and Executive Director: Rubicon CX, Atlanta GA. 2020 – Present
Independent content and experience strategy consultancy serving enterprise clients on content strategy. governance, editorial strategy, narrative systems, and AI-readiness of content infrastructure for marketing operations. Engagements span strategy, hands-on execution, and fractional leadership roles.
National Practice Lead, Senior Group Director, Content: Rightpoint. 2019 – 2020
Led the national content strategy, content design, UX writing, and copywriting practice, guiding enterprise content strategy and messaging across large-scale digital transformation initiatives.
Senior Group Director, Content Strategy: Sapient to Publicis Sapient, Atlanta, GA. 2006 – 2019
Led the national content strategy, content design, UX writing, and copywriting practice, guiding enterprise content strategy and messaging across large-scale digital transformation initiatives.
Senior Content Strategist (Lead): Genex, Atlanta, GA, 2004 – 2006
Led the national content strategy, content design, UX writing, and copywriting practice, guiding enterprise content strategy and messaging across large-scale digital transformation initiatives.
Lead Content Strategist and Managing Editor: UPS, Atlanta, GA, 2002 – 2004
Led the national content strategy, content design, UX writing, and copywriting practice, guiding enterprise content strategy and messaging across large-scale digital transformation initiatives.
Senior Writer and Content Strategist: MATRIX Resources, Atlanta, GA. 2001
Lead Content Strategist and Editorial Director: Xceed, Atlanta, GA. 2000
Content Strategist [OG]: USWeb/CKS, Atlanta, GA. 1988 –1999
Education
Bachelors of Arts – English (with Honors)
Washington & Lee University
Lexington, VA
Masters of Arts – English Literature
The College of William & Mary
Williamsburg, VA
My background in medieval studies and poetry is foundational to a professional approach to narrative structure and systems thinking.
Skills & Tools
Skills
- Accessibility
- Agile design & development
- AI-enabled content
- CMS design
- CMS selection
- CMS strategy
- Content design
- Content governance
- Content maintenance
- Content marketing
- Content strategy
- Copywriting
- Cross-functional collaboration
- DAM design
- DAM strategy
- Experience strategy
- Editorial calendars
- Editorial direction
- Editorial processes
- Editorial workflows
- Integrated marketing
- Metadata specification
- Metadate & tagging strategy
- Messaging strategy
- Narrative platforms
- Product strategy
- SEO/AEO/GEO
- Stakeholder research & alignment
- Taxonomy design
- Taxonomy development
- Taxonomy strategy
- User journeys
- User research
- User testing
- UX design
- UX writing
Tools
- Adobe Creative Suite
- Adobe Experience Manager (AEM)
- Airtable
- ChatGPT
- Claude.ai
- Content Stack
- Contentful
- Drupal
- Figma/Figjam
- Gemini
- Ghost
- Keynote
- Lovable
- Mediabin
- Microsoft Office
- Miro
- Mural
- OpenText
- Screaming Frog
- SEM Rush
- Site Bulb
- SiteCore
- WordPress
Selected Clients
- Academy Sports & Outdoors
- ADT
- Adobe
- AIG
- Alamo
- Alethia
- BB&T (now Truist)
- Benjamin Moore
- BF Goodrich
- Boehringer Ingelheim
- Boston Scientific
- Brighthive
- Carnival
- Carter’s
- Cigna
- Cerence
- Coca-Cola
- Craftsman
- Dell Technologies
- Genesis
- Genuine Parts Company
- The Home Depot
- IHG
- John Deere
- J.P. Morgan-Chase
- Kennesaw State University
- Mastercard
- MD Anderson Cancer Center
- Michelin
- NASCAR
- Neiman Marcus
- Protective
- Southern Glazer’s Wine & Spirits
- St Jude Research Hospital
- Target
- Truist
- Universal Orlando Resort
- UPS
- Victorinox
- Whole Foods Market