Birthday gifts and all….
This infographic posted to Facebeook by the Baltimore City Health Department is briliant
With the quarantine, users began to look to bring those richer…
While the wheels had been in motion for a little over a week, but Rubicon CX’s official first birthday is next week (January 23), but I had the time to do this today. With that in mind, I have some reflections to share about my first year of business in a most remarkable year in many ways.
I’m not sure how to really approach this. I’m angry. I’m sad. I’m outraged. I’m depressed. I’m using this image way too much these days, but the alternative is a black block.
As the entire planet struggles to come to terms with its new reality in the phase of the novel COVID-19 pandemic, I’ve begun to reflect a bit on the ramifications for what it is that we do. It would be very easy right now to pat ourselves on the backs and say something like “your content is now more important, blah, blah, blah”. But that’s not what I’ve been thinking about.
At least that what the headline of this report from Gartner implies. Ignore the headline folks, only a few companies are even equipped to deal with the level of personalization that they are talking about, and that requires deep data and lots of smart systems running on the back-end. Only a couple of companies come to mind that even currently attempt to personalize content at this level (I’m looking at you Amazon).
I spent a fair amount of time on SharePoint Modern projects in the last year of so, and you know what, I often found myself asking this same question. In the quest for easy implementation and out-of-the-box functionality, a lot is often left by the wayside. Look, I get it. Companies have to deal with limited budgets, and intranets or digital workspaces are generally low on their list of priorities, even though they tend to recognized their importance as a productivity tool.
It’s official. After weeks of wrangling legal and state issues, were currently officially a company. I look forward to working with many great agencies and companies, bringing my years of content strategy expertise to beat to help solve them solve their content problems.
Interesting discussion about customer experience vs. brand…