Leadership
Timothy Truxell: Executive Director Content & Experience
Experience you can count on
Tim Truxell is the principal of Rubicon CX, a full service content and experience strategy consultancy. He was previously a Senior Group Content Strategy Director and national content practice lead for Rightpoint, based in Atlanta.
Tim has also worked as a content strategist for a number of companies and digital agencies, including twelve and a half years at Sapient and Publicis Sapient, where he helped build its content strategy practice. He also served as managing editor for UPS for a major redesign of their site, which launched in 29 languages and 104 countries, where he was crucial in their localization and translation strategy.
Tim has over 25 years of editorial and content strategy experience. He focuses on determining how content will best contribute to the overall user and brand experience for both customers and business users.
He develops content strategies across different channels, determining how content can allow clients to meet their goals and best represent their brand through their combined digital experiences, providing clients with the necessary knowledge of content governance, and creating content models and taxonomies to support those experiences. This includes global and localized experiences for accounts with worldwide digital presences.
He can serve as the content design and strategy lead for any company, providing oversight and career management or rolling up his sleeves and getting in the work, managing staffing, preparing estimates, building a content practice, and serving as content strategy and design lead for pitches.
Tim is equally comfortable on both sides of the content strategy line: the traditional “creative” brand side, which focuses on the content experience of the user and on the “system”, or technology side, which focuses on taxonomy, content models and systems (DAM and CMS)—but he really sees no distinction between the two as they both contribute to the overall content experience.
Outside of his capacity as principle of Rubicon CX, Tim has a number of personal and passion projects that he explores and chronicles over at his personal site, flannelenigma.com.
Industry Expertise
Social feeds and the like
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In case you missed it, here’s a simple (I hope) explanation of active vs passive voice, and how it can improve your documentation.
I’d love a RT if you find it useful - my articles aren’t getting a tonne of reach at the mo.
#DesignSystems #WriteTheDocs
https://bit.ly/3zQR1tn
There is a kernel of truth here, but I’ve seen them done right.
I hate internet content strategy projects (forget that modern workspace bullshit, puh-leaze). You’re never funded to do an actual content experience or the tool is inevitably shit.
I tried to warn you! 🤷 https://twitter.com/BBCScotlandNews/status/1551234272849190913
Chess robot breaks seven-year-old boy's finger during Moscow Open
https://bbc.in/3PSpvkg
@tedcruz Statistics show that this is an anomaly. That more often than not vigilantes cause more problems than they solve.
If we simply required gun owners to carry liability insurance, the insurance industry would destroy the gun industry
Rubicon CX
Rubicon CX is a full-service Experience Strategy consulting agency available to serve you and your client experience and content needs. We bring over 20 years of cumulative experience to bear and have worked with some of the world's largest brands.
I'm not really a big fan of the color palette, but the actual mark isn't terrible, but lord, what an icon it has to replace. (Not linking to Tass out of general principle).
www.npr.org/2022/06/10/1104194213/russian-mcdonalds-rebrand-logo
Russia's rebranded McDonald's unveils a new logo, but keeps its name a secret
www.npr.org
The iconic Golden Arches have been replaced with two bold orange backslashes and a red circle, representing a tiny burger and a pair of large fries.
I'll be looking at this in much further depth, but it's definitely got my attention:
alistapart.com/article/redefine-success-first/
Designers, (Re)define Success First
alistapart.com
Designing ethically may sound daunting at first, but Lennart Overkamp sets forth a template for engaging stakeholders around new priorities, exploring objectives that span from individual to global…
An interesting take on the Twitter / Musk saga. I'm not sure I agree (I'm still in wait and see mode), but I'm one of the few that finds the platform incredibly useful.
www.theatlantic.com/ideas/archive/2022/04/elon-musk-buys-twitter/629675/
Elon Musk Buying Twitter Is Weird, Chaotic, and a Little Bit Awesome
www.theatlantic.com
Anybody who is extremely confident about how this is going to work out doesn’t know what they’re talking about.
This is a good example of a lot that is wrong with experience on the web today.
Many of the sites I visit daily do this. It’s only actual , compelling content that keeps me returning (paywalled it’s not). And still, these sites are on notice. Imagine those sites that could easily be replaced with a competitor’s. They’re screwed in the long term. Either up your content game or stop doing this. Or better yet, both.
If this doesn’t make you cringe, you’ve got thinks upside down and backwards from a CX point of view. If you recognize it in your organization, and still cringe, this is your chance for differentiation and happier users. #userexperience #contentstrategy #cxstrategy
how-i-experience-web-today.com
Road trip for some inspiration (content in physical environments). Was effective is some ways, not so much in others #immersivecontent
Work today powered by “the ugliest band in rock and roll” (their words, not mine)
Timothy Truxell’s Resume
Drop us a line
Location
We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST.
Office Hours
Monday to Friday: 8:00 AM to 6:00 PM (EST)
Saturday: By appointment
Sunday: Closed
Contact Info
Address: 1437 McPherson Ave. SE, Atlanta, GA 30316
Phone: +1 404.550.4561