Leadership
Timothy Truxell: Executive Director Content & Experience
Experience you can count on
Tim Truxell is the principal of Rubicon CX, a full service content and experience strategy consultancy. He was previously a Senior Group Content Strategy Director and national content practice lead for Rightpoint, based in Atlanta.
Tim has also worked as a content strategist for a number of companies and digital agencies, including twelve and a half years at Sapient and Publicis Sapient, where he helped build its content strategy practice. He also served as managing editor for UPS for a major redesign of their site, which launched in 29 languages and 104 countries, where he was crucial in their localization and translation strategy.
Tim has over 25 years of editorial and content strategy experience. He focuses on determining how content will best contribute to the overall user and brand experience for both customers and business users.
He develops content strategies across different channels, determining how content can allow clients to meet their goals and best represent their brand through their combined digital experiences, providing clients with the necessary knowledge of content governance, and creating content models and taxonomies to support those experiences. This includes global and localized experiences for accounts with worldwide digital presences.
He can serve as the content design and strategy lead for any company, providing oversight and career management or rolling up his sleeves and getting in the work, managing staffing, preparing estimates, building a content practice, and serving as content strategy and design lead for pitches.
Tim is equally comfortable on both sides of the content strategy line: the traditional “creative” brand side, which focuses on the content experience of the user and on the “system”, or technology side, which focuses on taxonomy, content models and systems (DAM and CMS)—but he really sees no distinction between the two as they both contribute to the overall content experience.
Outside of his capacity as principle of Rubicon CX, Tim has a number of personal and passion projects that he explores and chronicles over at his personal site, flannelenigma.com.
Industry Expertise
Social feeds and the like
Well, the VA one is close but no cigar (much better type treatment)
found all of the state logos. mississippi absolutely killed it here.
I'll be looking at this in much further depth, but it's definitely got my attention:
Designers, (Re)define Success First
Designing ethically may sound daunting at first, but Lennart Overkamp sets forth a template for engaging stakeholders ...
alistapart.com
Interesting, but my earlier tweet stands until something actually happens.
Elon Musk Buying Twitter Is Weird, Chaotic, and a Little Bit Awesome
Anybody who is extremely confident about how this is going to work out doesn’t know what they’re talking about.
www.theatlantic.com
Rubicon CX
Rubicon CX is a full-service Experience Strategy consulting agency available to serve you and your client experience and content needs. We bring over 20 years of cumulative experience to bear and have worked with some of the world's largest brands.
I'll be looking at this in much further depth, but it's definitely got my attention:
alistapart.com/article/redefine-success-first/
Designers, (Re)define Success First
alistapart.com
Designing ethically may sound daunting at first, but Lennart Overkamp sets forth a template for engaging stakeholders around new priorities, exploring objectives that span from individual to global…
An interesting take on the Twitter / Musk saga. I'm not sure I agree (I'm still in wait and see mode), but I'm one of the few that finds the platform incredibly useful.
www.theatlantic.com/ideas/archive/2022/04/elon-musk-buys-twitter/629675/
Elon Musk Buying Twitter Is Weird, Chaotic, and a Little Bit Awesome
www.theatlantic.com
Anybody who is extremely confident about how this is going to work out doesn’t know what they’re talking about.
This is a good example of a lot that is wrong with experience on the web today.
Many of the sites I visit daily do this. It’s only actual , compelling content that keeps me returning (paywalled it’s not). And still, these sites are on notice. Imagine those sites that could easily be replaced with a competitor’s. They’re screwed in the long term. Either up your content game or stop doing this. Or better yet, both.
If this doesn’t make you cringe, you’ve got thinks upside down and backwards from a CX point of view. If you recognize it in your organization, and still cringe, this is your chance for#userexperiencen#contentstrategyr#cxstrategyerience #contentstrategy #cxstrategy
how-i-experience-web-today.com
All, just a quick note to let you know that our website has been updated. It's now, more on less, what I had in my head when I started this whole affair.
rubicon.cx
rubicon.cx
Rubicon CX content and experience consulting. Our services, approach, and contact information.Rubicon CX updated their website address.
Road trip for some inspiration (content in physical environments). Was effective is some ways, not so much in others #immersivecontent
Work today powered by “the ugliest band in rock and roll” (their words, not mine)
Timothy Truxell’s Resume
Drop us a line
Location
We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST.
Office Hours
Monday to Friday: 8:00 AM to 6:00 PM (EST)
Saturday: By appointment
Sunday: Closed
Contact Info
Address: 1437 McPherson Ave. SE, Atlanta, GA 30316
Phone: +1 404.550.4561