Dear all y’all,
AI doesn’t make any of our disciplines obsolete. It makes our ability to work across them more important.
Why rubicon cx
Judge us by the company we keep
Who rubicon cx is
Making complex content systems coherent
As founder of Rubicon CX, I build clarity in complex systems. For more than 25 years, I’ve worked at the intersection of language and architecture—helping global organizations figure out what they’re trying to say, construct the systems to say it consistently, and measure whether it’s working. That’s what we bring.
That work has spanned 119 countries, 23 languages, and regulated industries where unclear communication carries real consequences. Content, at this scale, isn’t decoration. It’s load-bearing. Rubicon CX is how I bring that practice to organizations as a fractional executive partner. Bring us in at strategic inflection points when the problem is too structural for execution alone and too consequential to leave without senior ownership.
What rubicon cx DOES
Senior content & experience leadership without the permanent headcount
Rubicon CX works as an embedded senior partner when an organization needs more than execution but doesn’t need—or isn’t ready for—a full-time content executive.
That can mean defining the strategy, untangling a platform, establishing governance, redesigning workflows, building the editorial model, or simply giving content the senior ownership it has been missing.
approach
Find the system behind the content problem
Content problems rarely begin with the words on the page.
They begin in unclear ownership, fragmented platforms, competing audiences, inconsistent structures, broken workflows, weak governance, or organizations that have never agreed on what they are trying to say.
Rubicon CX works across those layers at once—content experience, architecture, operations, governance, and narrative—to make the system coherent enough for good content to happen repeatedly.
What we consider: the pillars of an effective content and experience strategy
Any strategy leverages brand knowledge and user insights from all available source to inform what our goals are and how we will use them to align with user needs and larger business goals.
Content experience
Always Consumer-Centric
This is the journey that defines the experience for the end-user. We design a targeted solution supporting a targeting or enterprise Content Strategy. Then, we create compelling content to move users through the funnel and keep them engaged. It’s all about the conversation.
Content delivery
Connected Digital & Print Platforms
The platforms determine the model and system design necessary to acquire, create, maintain, and approve content—wherever it is delivered. Using the back-end to drive toward branded engagement, for customers and business users alike.
Content governance
Ecosystem Evolution
Designs the operational processes and mechanisms that are required to ensure the continued success of content to maintain and evolve the ecosystem, including the roles required and their responsibilities.
The hidden roi of content strategy
The content problem
Fragmented content systems create costs everywhere: duplicated production, inconsistent customer experiences, failed reuse, expensive migrations, weak personalization, missing taxonomy and metadata specifications, governance overhead, and AI systems trained on content nobody fully understands.
The ROI of content strategy is often the cost you stop creating.
THE LATEST FROM THE CROSSINGS BLOG
Content and experience strategy thoughts from Rubicon CX
Seeing meaning in complexity
Palomides, the outsider knight, holds the chivalric ideal from beyond the fellowship he can’t fully join—the proof meaning survives displacement.
Brands must be present enough to be received
Why most brand voice guidelines don’t work: the “not this” is a strawman nobody would pick. A real voice scale declines two good voices instead.
Keats, negative capability, and the work that disappears
Keats called it negative capability: the maker who disappears so the work can belong to everyone. A poet’s discipline, and a content strategists’.
The leadership gap
Content programs don’t fail on execution. They fail on the leadership gap—all the responsibility for content, and no one with the authority to act on it.
Meaning and narrative
Organizations don’t create meaning — they receive it, unevenly. Narrative is the work of reconciling those differences honestly.
who drives rubicon cx
Timothy Truxell
Founder and Executive Director
Timothy Truxell has spent more than 25 years solving complex content problems for global organizations, from enterprise platforms and taxonomies to governance, voice, and operating models. He founded Rubicon CX to bring that senior-level practice directly to organizations navigating transformation, fragmentation, and change.
FELLOW TRAVELERS AND PARTNERS
Harness the power of a collective
what clients say
Howie Chen
Founder and CEO, Pollsition
Tim is a superb content strategist. A true poet, he is incredibly thoughtful and expert in the nuance of language. He is a joy to work with in collaboration and a strong leader in teams. He is and always will be my go-to resource for content strategy work.
Alison Bell
Professor and Researcher, W&L
I’m allergic to technology, but I thought about setting up a site that I own completely. I just provided the content, photos, and examples of sites I liked, and Tim and Rubicon CX put together a great looking destination for my research and other information.
CONTACT RUBICON CX
Reach out to learn more
Where we work
We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST.
Office hours
Monday to Friday: 8:00 AM to 6:00 PM (EST)
Saturday: By appointment
Sunday: Closed
Contact details
Address: 1437 McPherson Ave. SE, Atlanta, GA 30316
Phone: +1 404.550.4561