Site Loader

Rubicon CX Services

We address not only the experiences but the technical structure
and processes required to maintain the

Our three main service areas

The Experience

Content is the beating heart of the user experience. We can inventory and audit the current state of your content to identify opportunities that will lead to actionable recommendations and, if required, a voice and tone for your digital experience to reflect your brand’s personality and purpose.

Content Delivery

No experience will succeed unless it can be easily delivered. To this end we  create create content models to inform system design to ensure that the content author experience is easy to use. We also create taxonomies and metadata specifications to drive personalization and improve site search and SEO lift.

Digital Governance

Without governance the other pillars that provide for a great experience fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes. This also includes detailing required roles.

THE EXPERIENCE: CONTENT IS ITS BEATING HEART

The Experience

From Branding to brief

It starts with understanding where you are…
We can inventory and audit the current state of your content and experience to identify opportunities that will lead to actionable recommendations. We identify specific areas of improvement that can be made to enhance the future-state experience and how content can best support it. We assess the current state of your content qualitatively, using best practices as a benchmark, and quantitatively, using site analytics and SEO performance as key inputs.

These recommendations range from how users interact and perceive the overall experience down to the voice and tone as a digital extension of your overall brand and to appropriate messaging hierarchies. Any actionable recommendations are based on what we’ve observed and what have learned from any research. 

CONTENT DELIVERY: THE MECHANISMS TO PUBLISH YOUR EXPERIENCE

Content Delivery

Designing for the experience on the back-end

The best content needs to be managed…
The best content in the world won’t help you if you can’t easily maintain it within your back-end systems, such as Content Management Systems (CMS) or Digital Asset Management (DAM) Systems. Without this, it can never remain timely and relevant. 


We work with your business users and the technology team to ensure that any system design meets the content requirements for the overall experience. We create content models to inform system design to ensure that the content author experience is optimized and easy to use for business users. 

We have experience is all the major systems that are used to manage content and assets, inducing Adobe Experience Manger, Opentext, SharPoint, Sitecore, Tridion SDL, WordPress, etc. While each of these systems share the same basic functionality, our in-depth experience with the nuances of each will accelerate the time required for content design.

Finally, we can design detailed Tagging Strategies, Taxonomies, and Metadata Specifications to ensure that content is categorized at the content or asset level to more easily drive personalization or cusomtization and to improve site search (as well as providing SEO lift). 

CONTENT GOVERNANCE: THE TOOLS YOU NEED TO MAINTAIN THE EXPERIENCE

Governance

People, processes, protocols & resources

Keeping it all tied together…
Without governance the other pillars fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes.

This includes not only the players that need to be involved, but also what the roles and responsibilities are for each, using a RACI model. We can also help determine the appropriate staffing or resource model to ensure that content maintenance and any ongoing audits and content optimization occurs in a timely fashion without putting undue strain on the business resources required.

Finally, we can design detailed Tagging Strategies, Taxonomies, and Metadata Specifications to ensure that content is categorized at the content or asset level to more easily drive personalization or cusomtization and to improve site search (as well as providing SEO lift). 

Drop us a line

Location

We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST.

Office Hours

Monday to Friday: 8:00 AM to 6:00 PM (EST)
Saturday: By appointment
Sunday: Closed

Contact Info

Address: 1437 McPherson Ave. SE, Atlanta, GA 30316
Phone: +1 404.550.4561