- Personalization

Letter types in a type case. The plate says "The quick brown fox jumps over the lazy dog and feels as if he were in the seventh heaven of typography together with Hermann Zapf.

Content Platform, Marketing Operations, Personalization

The stack was ready. The content wasn’t.

By Timothy Truxell | 15 October 2026 | Content Platform, Marketing Operations, Personalization

Personalization at scale stalls on content, not technology. Why martech went modular while content stayed a deliverable, and what the missing layer is.

Content Strategy, Personalization

The End of Personalization?

By Timothy Truxell | 3 April 2020 | Content Strategy, Personalization

At least that what the headline of this report from Gartner implies. Ignore the headline folks, only a few companies are even equipped to deal with the level of personalization that they are talking about, and that requires deep data and lots of smart systems running on the back-end. Only a couple of companies come to mind that even currently attempt to personalize content at this level (I’m looking at you Amazon).