The content strategist as maker
Most content strategy fails not because the analysis was wrong. It fails because no one in the room could hear what the content was actually saying.
Brand voice is a system, not a style guide
Brand voice consistency doesn’t fail because of bad writing. It fails because most organizations treat voice as documentation instead infrastructure.
Incredible Infographic
This infographic posted to Facebeook by the Baltimore City Health Department is briliant
Content in a Plague Year
As the entire planet struggles to come to terms with its new reality in the phase of the novel COVID-19 pandemic, I’ve begun to reflect a bit on the ramifications for what it is that we do. It would be very easy right now to pat ourselves on the backs and say something like “your content is now more important, blah, blah, blah”. But that’s not what I’ve been thinking about.