It’s official. After weeks of wrangling legal and state issues, were currently officially a company. I look forward to working with many great agencies and companies, bringing my years of content strategy expertise to beat to help solve them solve their content problems.
Interesting discussion about customer experience vs. brand…
Believe it or not, I come not to bury Wal-Mart, but to praise it.
A Newsweek blog has an interesting post describing how Obama’s branding efforts are more thorough and complete than any campaign thus far
One of the things that it seems that I always have to tell my clients is avoiding using “Click Here” as a link
Here is the full text of a legitimate business e-mail I just sent in response to a request for helping out with a couple of hours of content work for a project I’m not assigned to:
I’ve found that I repeat myself a lot from engagement to engagement, so this became a thing…