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The Heart of the Brand

CMS Report recently posted an article titled, “Have We Lost a Bit of Heart and Soul in the Shift to SharePoint Modern?” I have to say that I agree with a lot of the point the article makes.

I spent a fair amount of time on SharePoint Modern projects in the last year of so, and you know what, I often found myself asking this same question. In the quest for easy implementation and out-of-the-box functionality, a lot is often left by the wayside. Look, I get it. Companies have to deal with limited budgets, and intranets or digital workspaces are generally low on their list of priorities, even though they tend to recognized their importance as a productivity tool.

So, this leads to maximizing what they can get for the least amount of money. Hence, implementing SharePoint Modern off the shelf as much as possible. Don’t get me wrong, SharePoint is a powerful tool, but to make it truly your own, customization will always be required, and this doesn’t mean the functions and features implemented. Where is the branding element. As I’ve said many time, internal audiences are also audiences that are important for a brand to thrive, and any experience must speak to them in this way, embodying the brand just as much as the public experiences do. 

So loosen up the purse strings, just a little most of the time, to make sure that the digital workspace embodies the brand just as much as any public experience.

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Post Author: Timothy Truxell

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