Brand and ExperienceBy Timothy Truxell / 11 October 2009 / Branding [Note: moved from earlier content blog, Contented]
Brands must be present enough to be received Content Strategy, Messaging, Voice & Tone / By Timothy Truxell Why most brand voice guidelines don't work: the "not this" is a strawman nobody would pick. A real voice scale declines two good voices instead. Read Post »
Keats, negative capability, and the work that disappears Content Craft, Content Platform, Content Strategy, Meaning / By Timothy Truxell Keats called it negative capability: the maker who disappears so the work can belong to everyone. A poet's discipline, and a content strategists'. Read Post »
