Brand and ExperienceBy Timothy Truxell / 11 October 2009 / Branding [Note: moved from earlier content blog, Contented]
The stack was ready. The content wasn’t. Content Platform, Marketing Operations, Personalization / By Timothy Truxell Personalization at scale stalls on content, not technology. Why martech went modular while content stayed a deliverable, and what the missing layer is. Read Post »
Is a hot dog a sandwich? Content Strategy, Taxonomy / By Timothy Truxell Is a hot dog a sandwich? The argument is never about the hot dog. It's about the rules nobody says out loud—and why your content… Read Post »
