What we provide
Retained fractional content leadership and contract content support
With over 25 years of content experience, there isn’t much we haven’t seen, and we can bring this long perspective to aid your content and experience goals and needs.
For long term needs, we can provide fractional head of content retainer to provide you with an experienced content leader to guide strategy and execution resources—all to create measurable to business results.
For shorter term or project based needs, we can provide contract support to lead and drive content and experience strategy.
Both approaches encompass leadership, accountability, and execution on each of the following activities.
OUR THREE MAIN SERVICE AREAS
User experience
Content is the beating heart of any user experience. We can inventory and audit the current state of your content to identify opportunities that lead to an actionable content design and end-state strategy. We can also develop a voice and tone for your digital experience to extend or reflect your brand’s personality and provide concrete guidance on tactical ways to embody it.
Content delivery
No experience will succeed unless it can be easily delivered. To this end, we design detailed content matrices and models to inform system design to ensure that the content author experience is easy to use. We also create taxonomies, DAM structures, and metadata specifications to drive personalization, improve site search, and generate AEO/SEO lift.
Digital governance
Without governance the other pillars that provide for a great experience fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes. This also includes detailing required roles and their responsibilities, including staffing plans.
THE EXPERIENCE: CONTENT IS ITS BEATING HEART
From branding to brief
It starts with understanding where you are…
We can inventory and audit the current state of your content and experience to identify opportunities that will lead to a content design. We assess the current state of your content qualitatively, using best practices as a benchmark, and quantitatively, using site analytics and SEO performance as key inputs. We then identify specific areas of improvement that can be made to enhance the future-state experience and how content can best support it.
What the content design brief details range from how users interact and perceive the overall experience down to the voice and tone as a digital extension of your overall brand and to appropriate messaging hierarchies. Immediately actionable items are based on what we’ve observed, what we have learned from any research, and what can be technically supported. We can prioritize recommendations based on a business value and technical complexity, placing each action on a roadmap for future work.
CONTENT DELIVERY: THE MECHANISMS TO PUBLISH YOUR EXPERIENCE
Designing for the experience on the back-end
The best content needs to be managed…
The best content in the world won’t help you if you can’t easily maintain it within your back-end systems, such as Content Management Systems (CMS) or Digital Asset Management (DAM) Systems. Without this, it can never remain timely and relevant.
We work with your business users and the technology team to ensure that any system design meets the content requirements for the overall experience. We create content models to inform system design to ensure that the content author experience is optimized and easy to use for business users.
We have experience is all the major systems that are used to manage content and assets, inducing Adobe Experience Manager (AEM), Opentext, SharePoint, Sitecore, Tridion SDL, WordPress, etc. While each of these systems share the same basic functionality, our in-depth experience with the nuances of each will accelerate the time required for content design.
Finally, we can design detailed Tagging Strategies, Taxonomies, and Metadata Specifications to ensure that content is categorized at the content or asset level to more easily drive personalization or customization and to improve site search (as well as providing SEO lift).
CONTENT GOVERNANCE: THE TOOLS YOU NEED TO MAINTAIN THE EXPERIENCE
People, processes, protocols +& resources
Keeping it all tied together…
Without governance the other pillars fall apart. Working with you, we can determine the best content governance model for maintaining and optimizing the performance of your content, including all online and offline editorial processes.
This includes not only the players that need to be involved, but also what the roles and responsibilities are for each, using a RACI model. We can also help determine the appropriate staffing or resource model to ensure that content maintenance and any ongoing audits and content optimization occurs in a timely fashion without putting undue strain on the business resources required.
DETAILED WORK ACTIVITIES + DESCRIPTIONS
Take a look at further details about the activities, artifacts, and deliverables we normally provide.
DROP US A LINE
Where we work
We are located in Atlanta, but are well accustomed to doing business in a number of different times zones, ranging from IST to PST.
Office hours
Monday to Friday: 8:00 AM to 6:00 PM (EST)
Saturday: By appointment
Sunday: Closed
Contact details
Address: 1437 McPherson Ave. SE, Atlanta, GA 30316
Phone: +1 404.550.4561