Reflections on the History of Content Strategy: Beginnings
A brief history of content strategy as I have lived it, part one.
ChatGPT, or How I Learned to Stop Worrying and Not Hate AI
ChatGPT has kicked off a fresh round of hand wringing by content professionals, but I’m not sure the news is all bad.
Rubicon CX is 2!
Rubicon CX is 2. It’s hard to believe it’s been two years since I started this adventure.
Incredible Infographic
This infographic posted to Facebeook by the Baltimore City Health Department is briliant
Rubicon CX is 1!
While the wheels had been in motion for a little over a week, but Rubicon CX’s official first birthday is next week (January 23), but I had the time to do this today. With that in mind, I have some reflections to share about my first year of business in a most remarkable year in many ways.
My City Burned Last Night
I’m not sure how to really approach this. I’m angry. I’m sad. I’m outraged. I’m depressed. I’m using this image way too much these days, but the alternative is a black block.
Content in a Plague Year
As the entire planet struggles to come to terms with its new reality in the phase of the novel COVID-19 pandemic, I’ve begun to reflect a bit on the ramifications for what it is that we do. It would be very easy right now to pat ourselves on the backs and say something like “your content is now more important, blah, blah, blah”. But that’s not what I’ve been thinking about.
The End of Personalization?
At least that what the headline of this report from Gartner implies. Ignore the headline folks, only a few companies are even equipped to deal with the level of personalization that they are talking about, and that requires deep data and lots of smart systems running on the back-end. Only a couple of companies come to mind that even currently attempt to personalize content at this level (I’m looking at you Amazon).